Superman Accessibility Statement

This Accessibility Statement explains the steps taken to make Superman themed digital and physical experiences more inclusive and easier to use for everyone. Whether you are engaging with Superman content online or visiting a Superman area in person, we aim to provide an experience that is welcoming, intuitive and as barrier free as possible.

Our Commitment to Inclusive Access

We are committed to aligning Superman experiences with the Web Content Accessibility Guidelines WCAG 2.1 Level AA. These guidelines define technical and design best practices that help make content more perceivable, operable, understandable and robust for people with a wide range of access needs, including users who rely on assistive technology or alternative input methods.

Accessibility is considered throughout design, development and updates. We regularly review features, content and user journeys to identify barriers and opportunities for improvement, including within any dedicated Superman areas or attractions.

WCAG 2.1 AA Compliance

Our aim is to meet or exceed WCAG 2.1 AA success criteria across key Superman digital touchpoints. This includes sufficient colour contrast between text and backgrounds, clear visual focus indicators, meaningful link and button labels, use of structured headings, and compatibility with a range of browsers and devices. Where full AA compliance is not yet achieved, we work to prioritise fixes based on user impact and frequency of use.

Screen Reader Support

Superman digital content is designed to be compatible with screen readers and other assistive technologies. We use semantic HTML, descriptive headings and text alternatives for essential images so that users of speech or braille output can understand page structure and key actions. Decorative imagery and purely visual effects in Superman designs are handled in ways that minimise unnecessary announcements and reduce audio clutter.

Where interactive Superman features are provided, such as animated sequences, carousels or media players, we aim to include clear labels, programmatically associated controls and status messages that screen readers can announce accurately.

Keyboard Navigation and Alternative Input

Superman services are designed so that key tasks can be completed using a keyboard alone, without requiring a mouse or touch input. Users should be able to move logically through interactive elements using the tab, shift plus tab and arrow keys, and activate controls using standard keyboard commands. A visible focus outline is maintained wherever possible, helping users understand where they are on the page.

Timed elements and motion effects in Superman content are reviewed so that they do not create unnecessary barriers. Where appropriate, options are provided to pause, stop or hide moving or auto updating elements, supporting users who experience visual, cognitive or vestibular sensitivities.

Accessible Superman Area and On Site Experience

For any accessible Superman area or related on site experience, we seek to support a range of access needs. This may include step free routes where feasible, clearly marked signage, seating or rest points, and staff guidance for visitors who might need additional assistance when approaching more intense attractions. Information about any restrictions, such as height or safety requirements, is presented clearly and in plain language wherever possible.

Feedback and Accessibility Requests

We welcome feedback from visitors and users about the accessibility of Superman experiences. If you encounter barriers, have difficulty using a feature or require information in an alternative format, you can contact the relevant customer service or guest support team through the usual contact channels provided for the site or venue you are using. Please include details of the Superman page, feature or area you were using, the device or assistive technology involved, and the nature of the difficulty.

Reasonable efforts will be made to review your request, respond within a suitable timeframe and, where practical, improve accessibility or offer an alternative method of access. Your comments help guide ongoing improvements to the accessibility and inclusivity of Superman content and experiences.